“slowfi” is bad marketing.
Too much to explain.
We know and understand from being involved that Sovryn’s Dev Team is taking a slower and steadier approach. We (well most of us) are investors playing the long game so that development approach is okay.
I agree that the core development team should develop in whatever way they see fit but we are drilling down on a marketing issue not development issue. The change in the development approach need not bleed into the marketing space.
What’s needed for the masses are taglines, hashtags and slogans that resonates with what each audience cares about most.
Let’s go with the angle that Sovryn offers “DeFi” for high time preference individuals with Bitcoin.
I agree this means that Sovryn’s audience doesn’t necessarily go for DeFi’s high APYs and incentives to pump price growth in some other coin (what Maxis consider a shitcoin). That audience wants a highly secure, high quality, highly regarded and respected product. That audience is adverse to parting with their precious Bitcoin. They are highly suspicious of any offers to swap their Bitcoin for something of lesser value (read shitcoin) with the promise of that “thing” being worth something in the future.
Bottom line, the tagline, hashtag or slogan has to resonate across many different audiences without losing it’s appeal. It kinda has to mean all things to all people. High APYs or staking rewards draw in people with low time preferences. Security, quality, high regarded and respect should be what we use to draw in people with a high time preference.
#GloFi makes me think it’s radio active or something, “…does it glow in the dark? Oh, you mean global…”
#GoFi makes me think about Go Pro, “oh is that a new GoPro with wifi? Is it 5G? Oh,…”
#WoFi I get a blank… “What’s that? World Finance? Like the World Bank? Oh, I don’t get it…”
#TrueFi, True Finance… just makes me ask “…what makes it ‘true’? It’s on (secured by) Bitcoin, ok what makes it ‘true’…”
#SteFi, Steady Finance, not feeling it…
#ReliFi, Reliable Finance, too many syllables in the hashtag and too many questions “…what makes it reliable?” Then the first time something is out of liquidity and someone can’t get their funds off the SmartBitcoin network fast enough “… but you said this was reliable?”
I think I got it.
For those with a high time preference
Now, older people may ask if it’s some type of sound system ( HiFi was a very popular audiophile term years ago) but the answer is easy. “#SovrynHiFi is a suite of highly secure, high quality, highly audited, highly tested financial tools secured by the Bitcoin network for individuals with a high time preference.”
That has a nice ring to it. It plays off a high quality past association. It conveys the message succinctly.
On a side note. We gotta stop using the RSK moniker… it subconsciously registers as RiSKy… the absolute last thing a high time preference Bitcoiner wants anything to do with…