Greetings SOV Community, on behalf of the people who are part of the BCW DAO group I present the DAO strategy for Sovryn. BCW DAO is consisted of people who are early Sovryn supporters, and their goal is to see Sovryn become the No1 destination for Bitcoin DeFi space. There are several people who prepared the foundation for advertising, including the Sovryns website and there is also community merchandise investigation. I believe now that any past tensions are calmed down (I hope) it is a good moment to bring this up.
Before many months Yago agreed to allow BCW DAO a budget that will be dedicated for marketing purposes. Upon internal voting, it was decided to dedicate huge part of that budget (90%) to advertising. The person who is going to manage this is PantheraPardus.
TARGET:
Growing the Sovryn user base and $SOV hodler base instantly to grow $SOV price appreciation instantly
TARGET AUDIENCE:
⢠wannabe crypto millionaires and aspiring Bitcoin maxis
who resemble a mentality / mindset group known as âSocial climbersâ, who are amongst others:
⢠individualists with a fascination for social status, new technology and risk
⢠materialistic with the ideal to be rich
⢠ambitious to be free from traditions and obligations
⢠open to innovation and change
⢠often young, particularly the group up to 34 years is strongly represented
⢠more often male than female
⢠impulse buyers who want to fit in, and want to try new things
Preferred communication style and tone-of-voice of social climbers:
⢠direct and in-your-face
⢠fast and concise information on key points
⢠no-nonsense
⢠inviting and convincing
⢠excitement, escapism, status, greed
⢠personal and individualistic (Whatâs in it for me?)
DRIVER:
Paid ads to targeted Telegram channels with cryptocurrencies as their subject and with English as their working language. These Telegram Ads land on our own Sovryns.com website. (And btw, Twitter Ads allow for targeting crypto folks, but prohibit advertising crypto.)
We present Sovryns.com as an unofficial and anonymous Sovryn community, and a non-BCW (!) community. This allows us to deliver a whole different message at a whole different tone for short term action, but aimed at longer term effects. But hey, for final conversions, weâre still dependent on the Sovryn dApp its UI/UX and all.
Important Clarification: All the above and much more will begin when the agreed budget, that is agreed to be handed every quarter, is received.
Important Clarification: DAO will consider to open its doors in the future if there is interest from the community to be part of it. Those NFTâs look really cool.